GalloBuey in Yo Dona: Digital craftsmanship, conscious fashion, and our commitment against greenwashing

We have some great news to share! Today is a day of celebration at our Tenerife workshop, as we've had the honor of being featured in the prestigious Yo Dona magazine, published by El Mundo. Seeing our project showcased in its pages is a huge boost to continue pursuing a different way of doing things in the industry.

In this article, we were able to discuss in depth the pillars that give meaning to everything we do. We didn't want to just scratch the surface of our designs, but rather share the philosophy and reflections behind every bag and every pair of earrings that comes out of our hands.

handbag dominates sustainable fashion photos

Technology with an artisanal soul. One of the central themes of the interview has been our relationship with 3D printing. Often, when technology is discussed in fashion, it's associated with cold, mass-produced processes. However, as our creative director Francisco Luque explains in the pages of Yo Dona, for us the 3D printer is just another tool, "like the loom or the sewing needle."

What truly brings warmth to our creations is the lengthy hand-modeling process, the intention behind it, and the hours of dedication. In the feature, we highlight something vital to our identity: "We don't print pieces, we print decisions." Decisions imbued with emotion and deeply connected to our cultural roots. This fusion of avant-garde design and craftsmanship is what recently led us to the runway alongside Duyos, showcasing his 80s-inspired Fall/Winter 2026-27 collection.

Zero waste by conviction, not by trend. Another of the article's strengths is our stance on sustainability. In an era of fast fashion and excessive production, we have explained how at GalloBuey 'zero waste' is not just a catchy slogan, but a strict working methodology.

We always start with a radical decision: we only produce on demand. Everything is made locally in the Canary Islands using bioplastics (PLA) and recycled fabrics thanks to organizations like Ataretaco. We avoid warehouses full of stock because we believe that true positive impact is achieved by creating pieces with a story, purpose, and a long lifespan—pieces that don't become obsolete when the season ends.

Shedding Light on Greenwashing Finally, the report addresses an uncomfortable but necessary topic: greenwashing. We recognize that deceptive marketing contaminates the conversation about sustainability and generates distrust. Therefore, we advocate for radical transparency and the traceability of materials as the only ways to demonstrate that ethics and aesthetics are not mutually exclusive.

We are incredibly grateful to Yo Dona and to the media outlets that choose to tell these stories honestly. Because, as we concluded in the article, deception only survives where there is no light, and giving visibility to these processes helps to change perspectives. And a public with a new perspective demands and chooses differently.

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